As a die-hard Coach fan, learning to identify knockoffs became a personal mission. Sure, the prevalence of fake Coach bags is disheartening, but did you know you can score a genuine Coach find for under $100 at outlet stores? It’s true! Yet, I’ve encountered countless situations where friends or colleagues excitedly flaunted their “amazing deal” on a new Coach bag, leaving me biting my tongue. While spotting fakes is second nature, I never want to be the bearer of bad news and ruin someone’s day. After all, if the bag sparks joy, who am I to rain on their parade?

This guide dissects the telltale signs of a fake Coach bag, empowering you to make informed choices and avoid potential disappointment. Buckle up as we delve into 7 key identifiers:

  1. Serial Number
  2. Stitching
  3. Zipper
  4. Font
  5. Lining
  6. “CC” Pattern Irregularities
  7. Made in China

Starting with the fundamentals, a genuine Coach serial number should always initiate with the abbreviation for number, “No.” Following the dash in the serial number, there should be four numbers, not three. When examining the credo patch inside the bag, the paragraph above the serial number should consistently appear in all capital letters. While it might seem like common sense, spotting a fake Coach bag can be as straightforward as checking for signs like crooked or off-center print on the credo patch. Coach, as a high-quality brand, meticulously scrutinizes details, ensuring that discrepancies like these do not pass through their inspection process.

Coach bags are renowned for their superior craftsmanship, making it crucial to focus on the finer details when authenticating one. A legitimate Coach bag should always bear a serial number commencing with “No.,” followed by four numbers and a dash. The credo patch, a square piece of leather sewn inside the bag, should also have the paragraph above the serial number printed in all capital letters.

Beyond the serial number and credo patch, there are additional methods to confirm the authenticity of your Coach bag. The fabric lining should exhibit high-quality and feature the printed Coach logo. The hardware, constructed from sturdy metal, should showcase the distinctive “C” logo. The bag’s seams should be orderly and uniform, while the leather ought to be soft and supple to the touch.


Price is a telling factor as well. If a deal appears too good to be true, it likely is. Genuine Coach bags are crafted from premium materials and showcase expert craftsmanship, contributing to their higher price point.

For certainty in obtaining an authentic Coach bag, always make purchases from authorized retailers. They can furnish you with a certificate of authenticity, reinforcing your confidence in the product’s legitimacy.


Examining the Coach bag’s stitching is crucial when scrutinizing for potential indicators of a counterfeit. If the stitching appears haphazard or uneven, there’s a high likelihood that it’s a fake. Genuine Coach bags maintain precision in their stitching – each stitch should run in a straight line and exhibit uniform size. Inauthentic products often reveal discrepancies, such as varying stitch lengths within the same seam. Moreover, Coach typically avoids excessive stitching around the edges or corners of bags to prevent fraying. While there may be convincing knockoffs in circulation, some manufacturers compromise on minute details, particularly the stitching quality.

Legitimate Coach bags commonly feature a sewn-in label inside, adorned with the signature “C” pattern. The lining should consist of high-quality fabric, such as cotton or satin, and should not be loose or exhibit any rips or tears. The hardware on an authentic Coach bag is typically crafted from brass or nickel, boasting an even finish and color. Smooth zippers with the Coach logo on the zipper pull are a hallmark of genuine Coach bags. The leather used in authentic Coach bags is of superior quality, lacking stiffness or a plastic-like texture. In the case of an exterior pocket, it should close tightly, and the logo should be embossed on the pocket.


While there has been some online debate regarding the zippers used on authentic bags, a trustworthy indicator of an authentic Coach bag is the presence of a YKK zipper. I emphasize “almost always” because, although it’s not entirely unheard of, Coach occasionally produces bags without this specific zipper. Nevertheless, this occurrence is relatively uncommon. To verify, inspect the small metal zipper pull for an engraved “YKK,” which may not always be easily visible. If uncertain, zip and unzip the bag a few times; genuine Coach bags are characterized by smooth zippers that operate effortlessly.

The YKK zipper serves as a highly dependable marker of a genuine Coach bag. YKK, short for Yoshida Kogyo Kabushikikaisha, is a Japanese company founded in 1934 and is recognized as the world’s largest zipper manufacturer. Coach bags typically feature YKK zippers, renowned for their durability and resistance to corrosion. The zipper pull should also bear an engraved “YKK,” though it might be challenging to discern. If in doubt, a few rounds of zipping and unzipping should clarify; authentic Coach bags are equipped with zippers that function seamlessly.

  • FONT

Identifying a fake Coach bag can be evident through unmistakable cues, with the font of the logo being a key determinant. Notably, the “A” in “COACH” should consistently culminate in a precise point, avoiding any rounding at the top. Similarly, inspect the “C” to ensure uniformity and an identical shape for each instance. Manufacturers of inexpensive knockoffs often neglect these subtle yet significant details. Keep a watchful eye on the hang tag, as it is a common location for irregular or misshapen font in counterfeit bags.

The logo font serves as a crucial benchmark for verifying the authenticity of a Coach bag. The “A” in “COACH” should exhibit a precise point, while the “C” should maintain uniformity in shape. Counterfeit producers may overlook these nuances, and the hang tag frequently reveals irregular or misshapen fonts in fake bags. Another essential element is the signature “C” pattern on the bag, typically a fusion of the Coach logo and a repeating “C” design. Furthermore, the Coach logo should occupy the central position on the bag, remaining neither crooked nor off-center. Lastly, the bag’s material should be of superior quality, devoid of any loose threads or stitches.


It’s a distinctive characteristic that Coach never crafts bags featuring the “CC” pattern on both the exterior and the lining. If the exterior displays the “CC” pattern, the lining should not, and vice versa. For a lining to be adorned with the “CC” fabric, the bag’s exterior must entirely lack the “CC” pattern. This rule stands as a fundamental and easily identifiable criterion for gauging the authenticity of a bag, making it a primary consideration during inspection. However, it’s important to note that Coach does produce bags that eschew the “CC” pattern entirely, both on the exterior and the lining.

Importantly, Coach also manufactures bags devoid of the “CC” pattern on either the exterior or the lining. The Coach logo typically graces both the outside and the inside lining of the bag. Additionally, Coach bags may bear a serial number and/or a creed, serving as authentication indicators. The creed usually takes the form of a small leather tag inside the bag, providing details about the bag’s production. Lastly, the use of high-quality materials like leather, canvas, and denim in Coach bags aids in confirming their authenticity.


In scrutinizing the “CC” pattern for irregularities, pay close attention to the alignment. An authentic Coach bag’s “CC” pattern remains seamlessly aligned, both horizontally and vertically, featuring two distinct rows in each direction. The fabric on either side of a seam is meticulously matched, ensuring the pattern remains uninterrupted. Notably, the “C” in the horizontal row should consistently touch the vertical “C.” This precise alignment is a consistent trait of genuine monogram bags.

While examining the “CC” pattern for irregularities, verify that it maintains perfect alignment in both horizontal and vertical dimensions, with two rows in each direction. The horizontal “C” should consistently touch the vertical “C.” Additionally, ensure that the fabric aligns seamlessly on either side of the seam. Knockoff Coach bags may exhibit slightly crooked or askew patterns, serving as a distinctive indicator of inauthenticity. If the “CC” pattern appears irregular, it’s likely not an authentic Coach bag.


In the past, identifying a Coach knockoff was often associated with bags made in China. However, this criterion is no longer reliable as many, if not most, Coach bags are now manufactured in China. Despite this shift, the quality remains consistently high, and authentic bags should not feature little white tags protruding from the liner declaring “Made in China.” While the initial production of Coach bags was predominantly in Italy, the cost-effectiveness of manufacturing in China has led to a substantial shift in production locations.

While these are the primary indicators of a knockoff Coach bag, there could be additional signs. It ultimately comes down to using your judgment. If a bag doesn’t look or feel authentic, it likely isn’t. Have you ever unintentionally purchased a fake Coach bag?