US Black Friday 2026 falls on Friday 27 November, and Walmart’s US online deals go live at 9:01am UAE time because US Eastern time is 9 hours behind the UAE. In the UAE, the same season runs as White Friday (Amazon.ae) and Yellow Friday (noon). As of 13 November 2026, neither retailer had announced its 2026 dates.
This guide covers the US sale dates in UAE time, what we know about White Friday and Yellow Friday 2026, how UAE shoppers can buy US deals, and the UAE customs and VAT rules that apply when a parcel lands.
US Black Friday 2026 dates in UAE time
Thanksgiving in the US is Thursday 26 November 2026. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November. Most US retailers now spread their deals over one to two weeks.
- Walmart Early Black Friday Deals: 12 to 15 November. Online from 12:01am ET, which is 9:01am in the UAE.
- Walmart Black Friday Deals: 23 to 29 November. Online from 12:01am ET on 23 November (9:01am UAE). Walmart+ members get early access to some hot deal drops; the rest open to everyone 24 hours later.
- Walmart Cyber Monday: 30 November to 2 December, online only, from 12:01am ET (9:01am UAE).
- Amazon US Black Friday Week: 19 to 30 November. On Black Friday and Cyber Monday, Amazon says new deals drop at midnight and 8am Pacific time. That is 12pm and 8pm in the UAE.
Coach, Kate Spade, Michael Kors and Tory Burch had not announced 2026 Black Friday sale dates as of 13 November. All four had Black Friday markdowns on their own US sites in 2025, so watch those sites from the week of 23 November.
White Friday and Yellow Friday 2026: what is confirmed
UAE retailers use their own names for the same season:
- White Friday: the Middle East name for Black Friday, used by Amazon.ae. Khaleej Times notes that Friday is considered an auspicious day in the region.
- Yellow Friday: noon’s sale, named after its yellow brand colour.
- Green Friday: started by e& in 2019, focused on eco-friendly products.
In 2025, Amazon.ae White Friday and noon Yellow Friday both ran from 20 to 30 November. For 2026, tech site tbreak reported on 10 November that none of the major UAE retailers had confirmed dates. We checked again on 13 November 2026 and found no official announcement from Amazon.ae or noon. Treat any “confirmed” 2026 date on coupon sites with care until the retailer posts it.
Walmart’s online deals start at 12:01am Eastern time. In the UAE that is 9:01am on the same date, so you can shop the first hour without staying up late.
How UAE shoppers can buy US Black Friday deals
You have three main routes. Pick based on whether the US store ships to the UAE.
1. Buy direct, if the store ships to the UAE
Some US brands and marketplaces ship to the UAE and show shipping and import fees at checkout. Many do not. Walmart.com, for example, says it ships only to Canada and Mexico right now. Always check the country selector before you fill your cart.
2. Use a US forwarding address
You buy from the US store yourself and ship to a US address, then the forwarder sends the parcel to you. Amaboxly’s receiving address is in New Hampshire, which has no general sales tax. We charge no purchase fee for forwarding, but a UAE shipment needs its own quote based on weight and size. Our worldwide forwarding page explains the steps.
3. Ask someone to buy for you
If a US store rejects your UAE card, a buying service can check out for you. Amaboxly’s Buy For Me costs USD 10 per website checkout (USD 50 per order for in-store shopping), for any number of items. Product price, freight and delivery are separate. No service can promise a retailer will accept every order.
If you want US-brand bags without managing a US order, Amaboxly’s shop takes card payments from the UAE and can show prices in AED. Shipping to the UAE is shown at checkout. Preorders need a 50% deposit, with the balance due before the item leaves the hub that serves your country, about 30 days from order.
UAE customs duty and VAT on online orders
These are the official rules we could confirm. Rules can change, so check with your carrier before a large order.
- Customs duty rate: the UAE government portal says tariffs range from 0 to 5%. Dubai charges 5% on the CIF value (cost, insurance and freight) for most goods.
- AED 1,000 duty exemption in Dubai: Dubai Customs Notice 16/2026 on cross-border e-commerce says goods with a value not exceeding AED 1,000 are exempt from customs duties. It took effect on 3 August 2026. The exemption does not cover tobacco, e-cigarettes, nicotine liquids, alcohol or food containing alcohol. It works through companies that comply with Dubai Customs’ e-commerce procedures, so ask your courier whether your parcel qualifies.
- VAT: the UAE Ministry of Finance says VAT is 5% and is also imposed on imports of goods. The duty exemption above is about customs duty, not VAT.
Whoever imports the parcel pays any duty and VAT. That is the buyer, whichever route you use.
Sources
- Walmart: Walmart Unwraps Three Major Holiday Shopping Events (26 Oct 2026)
- Amazon: Black Friday Week and Cyber Monday return November 19 to 30 (9 Nov 2026)
- Walmart Help: About International Shipping (updated 1 Apr 2026)
- PureWow: Designer handbag Black Friday deals on Coach, Michael Kors and more (updated 26 Nov 2025)
- Khaleej Times: Black, White, Yellow, Green Friday sales explained (21 Nov 2025)
- tbreak: Black Friday UAE 2026 dates status (10 Nov 2026)
- Dubai Customs: Customs Notice No. 16/2026 on Cross-Border E-Commerce (30 Jul 2026)
- UAE Government Portal: Clearing the customs and paying customs duty
- UAE Ministry of Finance: Value Added Tax (VAT)
